We don't do SEO for restaurants, or lawyers, or e-commerce brands on the side. Otherwise we'd have a terrible brand name. We only do cannabis.
That matters, because this industry has rules most marketers never run into: age gates, compliance restrictions, the way Dutchie and Jane structure your site, and ad bans on anything with THC. Generalist agencies learn that on your dime. We already know it going in.
Here's the one piece of advice we'd give any owner: the dispensary beating you usually isn't beating you on product. It's beating you on signals.
A growing chain opened its flagship in Las Vegas, in a crowded market full of established competitors. Almost no local visibility, and foot traffic lagging. We didn't hand them fifty things to fix. We rebuilt the Google Business Profile, fixed the local citations, ran a structured review campaign, and cleaned up the on-page local signals. Nothing about their product changed. Google just finally understood who they were and where they were.
And growing faster usually widens the gap. More locations, more menu items, more room for Google to lose track of what you sell, and nobody has time to fix a profile while opening the next store.
Different dispensaries, same move every time. Find the gap. Fix it. Then find the next one. That's the whole game, and it's exactly what your audit does.
The Dispensary SEO Agency team